In this project, the objective was to craft a captivating branding concept for “Happy Hour,” a line of non-alcoholic cocktails in a can aimed at individuals aged 21-30. My approach centred on understanding the target demographic’s preferences, behaviours, and attitudes towards socialising and party culture. The heart of this concept lay in the design elements—a fusion of vibrant illustrations and dynamic zigzagged lines.
The resulting branding concept for “Happy Hour” challenged conventions, presenting a unique and enticing non-alcoholic beverage option for young adults that didn’t feel overly sophisticated and instead encouraged being young and having fun.
Brand identity design - logo, illustration, packaging and social design (static and animated)