This branding concept was created for vibrant kids’ eco clothing brand, “You Lovely Lot.” The objective of this project was to create an identity that would embody the essence of fun and boundless energy. For a brand whose every stitch tells a tale of sustainability, life and love it was important to develop a brand identity that really encompassed this passion and zest for life.

Utilising a rainbow colour palette helped breathe life and fun into this brand. Illustrative patterns were used along with a hand drawn style display font to capture the brand’s playful essence. This was further accentuated with a loving heart shaped “V” used in the logo and sub logo. Suggested natural imagery showcased children showing their individual personalities with a mix of coloured and muted backgrounds for a balanced visual experience. I developed copy throughout the brand with a tagline of “Letting kids be kids” and captions like “We are the eco warriors.” The goal was to create a brand that would resonate with both children and parents alike.

Brand identity design - logo, sub-logo, label, brand pattern, posters, image style

Approached by ‘The Distracted Entrepreneurs Club’ I was asked to come up with a distinctive branding and illustration style for their new podcast and online Facebook community aimed at ADHD entrepreneurs. I was tasked with coming up with several cover designs; one design for their podcast and two designs for Facebook cover images.

The heart of the project lay in crafting a dynamic typographic headline and design language that could resonate with those with ADHD. Vibrant colours and a busy design represented their immensely creative and excitable thought process. Each illustration was crafted from scratch, with an emphasis on innovation. The resulting branding and illustration style for “The Distracted Entrepreneurs Club” showcased a unique and intricate design that embodied the spirit of ADHD entrepreneurship.

Brand design, illustration, podcast cover and Facebook cover image designs

In this project, the objective was to craft a captivating branding concept for “Happy Hour,” a line of non-alcoholic cocktails in a can aimed at individuals aged 21-30. My approach centred on understanding the target demographic’s preferences, behaviours, and attitudes towards socialising and party culture. The heart of this concept lay in the design elements—a fusion of vibrant illustrations and dynamic zigzagged lines.

The resulting branding concept for “Happy Hour” challenged conventions, presenting a unique and enticing non-alcoholic beverage option for young adults that didn’t feel overly sophisticated and instead encouraged being young and having fun.

Brand identity design - logo, illustration, packaging and social design (static and animated)

In this typography experiment, I aimed to explore the expressive potential of letterforms with a keen focus on experimenting with type manipulation and 3D effects. I chose the adobe typeface ‘Yink’ for this project, as I wanted to adapt an expressive and cursive font for a liquid style effect. After manipulating the type and making it 3D in Adobe Illustrator, I then worked on the texture, lighting and background of the design in Photoshop.

Typography Experiment

I developed a brand identity concept for The Waffle Kitchen, a delightful sweet treat food truck in London. As a day to late night food truck, this brand sought an edgy visual that could better appeal to their late night customers whilst still keeping their pastel colour palette that helps draw in their younger daytime audience.

Drawing on inspiration from American late night diners, I curated vintage imagery and created collages utilising illustrative patterns to weave a dreamlike narrative throughout the branding. I balanced this look with a whimsical cursive typographic logo that has the versatility to be placed on top of any of the imagery created.

Brand identity design - logo, sub logo, brand pattern, van, social, menu